NWSL Atlanta names Keith McCloat as Vice President, Chief Financial Officer
The club's front office is starting to take shape.
AMB Sports and Entertainment announced on Wednesday that NWSL Atlanta has named Keith McCloat as the club’s new Vice President and Chief Financial Officer.
The official press release details his responsibilities as:
As Chief Financial Officer, McCloat will oversee all day-to-day finance and operational support functions, driving accuracy, efficiency and responsiveness across financial planning, budgets, systems, reporting and business support services. Reporting to President of Soccer, AMBSE Mauricio Culebro, he will serve as a trusted financial and strategic advisor to Culebro and the full AMBSE leadership team, supporting short-term performance and long-term financial priorities for the club among other responsibilities. He will begin his tenure on Monday, May 11.
“As we continue to build the foundation of NWSL Atlanta 2028, we set out to identify the best candidate with the knowledge, experience and demeanor to lead the financial functions of our newest club,” said AMBSE Chief Executive Officer Rich McKay. “In addition to his extensive experience with the New York Mets, Keith’s attention to detail and passion for his craft was evident as we went through the interview process. We’re excited to welcome Keith to the organization and have full confidence he will excel as Chief Financial Officer. I’d like to thank our search committee, including the team at Sportsology, for their time and dedication to this process.”
McCloat spent the last nine years as part of the New York Mets organization, where he most recently held the title of Senior Director of Financial Planning and Analysis.
“I am truly excited to join AMB Sports and Entertainment and become part of an organization with such an extraordinary culture and proven track record of building world-class franchises,” said McCloat. The opportunity to build and launch an NWSL club at such a pivotal moment for both women’s soccer and this city is truly an honor. Atlanta has proven soccer belongs here, and I look forward to carrying out Arthur Blank’s vision in support of that.”
McCloat, a native of Long Island, New York, joins a team that includes Club President Mauricio Culebro and Chief Business Officer DeAndre Duggins. Josh Blank revealed to Joe Patrick and other Atlanta soccer media members during a roundtable earlier this week that the club hopes to name a Chief Soccer Officer during the Men’s FIFA World Cup this summer or soon after.
In addition to the front office taking shape, the club’s branding and identity (logo, name, colors, etc.) is slated to be revealed some time in the fall.
The pieces are slowly coming together for the team’s inaugural season in 2028.


